email marketing ideas for fashion brands
Often, such as in the example above, their email marketing campaigns contain little to no photographs of the products for sale. Welcome emails help you create the first impression. AMP for email brings modern app functionality to email, enabling you to create rich, interactive content to improve reader engagement. Why not use this to your advantage? Address a need: When you are able to fix a problem for your customers and address a particular need, you go beyond a single purchase. Large, high-quality and professional photographs, some loud colors (well, not always), fun and catchy phrases, a clear call-to-action and attention grabbing fonts, can help you seal the deal in your best fashion email marketing campaigns. Some quick stuff, which you can include in your post-purchase emails, are: Nordstrom here carefully tries to sell related products and also gives a brief account of the customers order details. In this example, clothing retailer Aritzia grabs your attention by using big and bold photography that is staggered throughout the length of the email. Offer something personalised. Creating fashion emails is no childs play. After all, sex sells, but it doesnt have to be overt. The cookie is used to store the user consent for the cookies in the category "Other. Have a look! Sure it is! Plus, you can add merge tags on these templates to personalize your email and also save custom blocks to use later. These emails can also be sent to those customers who have stopped opening your emails or dont come to your fashion eCommerce store anymore. If your customer is a fashion fanatic, theres no chance that s/he will miss out on that sale. More and more bestfashion email marketing campaigns are now centered around engaging their current customers by sending them emails with new product inventory. But the responsibility of creating the structure for this email is on you. advanced tactics can include dynamic coupons content - content that changes based on a subscriber's gender. Some offer a discount to users who sign up(this works like a charm btw), while others use double opt-in forms to ensure that the email list they have is authentic. In the above example, Mountain Hard Wear requests the customer to write a review for the products he has purchased. We use cookies to improve your experience on our website and to provide necessary functionality. Leave no stones unturned to do the same with your fashion email marketing. This warms up the reader for a purchase. The bold wording indicating how much I can save by purchasing through One Kings Lane make me hold my gaze a little longer, while inspirational before and after pictures make me dream of making my own home a better one. This is where fashion email marketing becomes an absolute necessity for the success of any brand or designer. Most importantly, thank them for purchasing at your store. Unlayer provides a range of beautifully designed fashion email templates that can be modified according to your campaign with an easy-to-use drag and drop editor. Fashion that doesnt reach the streets is not fashion - Coco Chanel. We will never share your email address with third parties. You also have the option to opt-out of these cookies. If you want to try implementing a few ideas and are looking for an easy-to-use email service provider I would invite you to try SendX. Why miss out on an opportunity to be successful? While the last example used large images to make the most of the short amount of time readers would spend on it, clothier Frank & Oak wants to earn your time as much of it as possible, in fact. Examples can beSuper Bowl Campaigns, Cannes Lions Award Winners and evenemail marketing automation tracks. Start creating designs that are totally over the top! For example, your Halloween collection can last for 15 days. Learn how we can support your marketing goals. Look at this email from Asos. Don't push for a sale in your first email. Do you want to know how to express urgency in an email? Same with emails. The goal should be to increase your AOV. If you want to establish excellent bonds with your customer, then never miss out on promotional emails. The caption tagged to the photo teases someone will definitely want to kiss this cook, which adds a bit of intrigue. Here is an example of a discount offer email: According to studies done by researchers, about 70-80 percent of people add items to the cart but don't complete the purchase. So send multiple emails ( based on the size of audience and business) to create a buzz around your launch. Their target audience is everyone, which is why this email is designed to appeal to such a broad spectrum of people. Huckberry, while not strictly being a fashion brand, are masters of email marketing. So there is a high chance that they will convert. Fashion email marketing feels overwhelming with all the brands sending multiple emails every day. The journey of a customer with you is not finished once they have bought the product. We also use third-party cookies that help us analyze and understand how you use this website. This is why there are no posted prices or advertised savings in this email. So leverage your welcome email to create an emotional connection with the reader. 8 Fashion E-Commerce Email Marketing Examples. So to help you, we will explore 3 best practices you can follow & look at the types of emails you must send to succeed in the fashion industry. A smart marketer knows that whatever s/he is offering must add value to the customers life. 
This will help you send relevant emails to your audience. Its a combination of carefully planned and executed strategies. Some of the content ideas for fashion brands are: Engagement will help you increase open rate and click rates thus signaling to inbox service providers & spam filters that your emails are valuable. Heres one such email from Revolve. The fashion industry is growing bigger, better, and more competitive with every passing year. From the menu banner along the top to the large, colorful prices near the bottom, practically everything in this email can be clicked through to make a purchase. This is why there are no prices or stated discounts in the email. Use content emails to educate your audience on styles and trends, tell your story, and entertain them with some meaningful content instead of hard selling all the time. For each campaign, decide which stores you want to direct your customers to visit. Shopify, Magento, WooCommerce, Prestashop compatible. Include a CTA: A welcome email is not pushing a sale but that doesn't mean it should not have a CTA. Once you've written your copy, read it out loud to check for errors and effectiveness. So, if your competitors are doing it, you cant miss out on this, can you? Instead, they use loud colors and large, flowing fonts to get and keep your attention. Here are the things you can include in a welcome email: One thing marketers forget while crafting email campaigns is that a subscriber will engage and open emails if there is something for them. Brands with the best fashion email marketing campaigns reach their current and prospective customers easily and are also able to retain them for longer periods of time, thus increasing bottom line sales and optimizing conversions. Here are 6 types of emails a fashion brand should send their subscribers. Try to offer an incentive, as research shows that emails with an offer boost revenue up to 30%. All these templates are responsive on all devices and can be personalized as well. So make sure it's impactful, has a unique style, and not too pushy. This will make them spend more time on the email and ultimately on your fashion eCommerce website. Read on to learn more. 
Just set up predefined rules for sending emails, and they will be sent collectively. Look at how Tradesy does a fantastic job of giving their customers an opportunity to save anywhere between $10 $200 on their purchases. It is mandatory to procure user consent prior to running these cookies on your website. Dont overuse exclamation marks or emojis and deliver your message in a comprehensive tone. Make sure you have everything planned out. Heres a well-designed welcome email from Tommy Hilfiger. The important thing to remember is every piece of marketing thatyou learn from can help you unlock results at your own company. For successful email marketing, a good email marketing strategy and proven tactics can make a lot of difference to your profitability. Lets find out. It ensures that you send only relevant content to people so they don't feel you are crowding their inbox. Almost all fashion eCommerce brands these days display product recommendations on their websites. You can create the most amazing fashion emails without investing your time and money! These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Occasion: If possible, attach the promo with an occasion or them e.g. Instead, readers are simply nudged to the companys website by the low profile calls to action. The reason for cart abandonment can be many such as getting interrupted by something, a failed transaction, an expired credit card, or just second thoughts. If you want your fashion email marketing to be noteworthy and something that people recall for a long time, then include these 9 types of emails in your campaign. It gives an excellent impression of your brand. Do you want people to take action quickly with your business? Unlayer is the best drag & drop editor for designing mobile responsive emails and landing pages. Fashion email marketing is no walk in the park. Keep them attractive, exciting and of course, welcoming. When people give you their email address and are ready to receive your newsletter, they are also intrigued by how it will look, or do you have any instructions or great offers for them in there. We also use third-party cookies that help us analyze and understand how you use this website. Then, you can seal the deal by stating your prices or discounts and providing a clear call to action that will take the customer to your website. But among these, the most convincing reason is that 333.2 billion emails are sent and received each day. Your subscribers would love such an opportunity. 
Make your subscribers experience this great feeling. Segmentation based on engagement level or purchase behavior can be done through the data you get through your store or ESP. Tell a story: Give your customers a chance to get to know you before they make a purchase from your fashion eCommerce store. Give them special discounts for each holiday season or even on your brands anniversary. Abandon cart emails, give people another nudge to buy the thing they like so much that it made it to the cart. Large, appealing artwork and equally large discounts are the calling card of the modest fashion house, J. Make sure the campaign that you launch interests the public at that time of the year or season. The simplest way is to add a name or geographical location in your email. White space is in abundance, even more so because several of the objects pictured, notably their own shopping bags, are also white. Help people imagine how they will look and feel through these visuals. Popular home decor seller Crate & Barrel, in this example, employs a simple design to make the most of the brief amount of time recipients of their email will spend on it. Use analogies and psychological tricks to grab your subscribers attention. This process can be automated if you are using an ESP that facilitates abandoned cart emails. There is no golden rule and there is no harm in a little experimentation. These recommendations can also be sent in an email for a more one-to-one and personalized touch. First off, heres a fact of email marketing: Most people receive dozens of emails per day, and the time they devote to viewing each is pretty short. Abandoned cart emails feel very personal. We have also highlighted some inspirational sources for you. Now you might be thinking about how exactly you will create one? The use of contrasting colors, such as oranges and blues, gives this email a slightly retro look that is appealing to some demographics. And then you can mention your store and show them around, of course, virtually. 
Your post-purchase emails may ask your subscribers about their reviews about a product they just purchased or any kind of feedback in general. Crew Factory up the ante by boldly advertising that everything is 50% off. Research says that people who receive promotional emails are 138 times more likely to purchase than people who dont receive emails. By the end, you feel that Frank & Oak isnt just a clothier, but a friend. Abandoned cart email emails have an open rate of almost 44%. Take H&Ms example below for example. Look how they have added a captivating picture with limited text and created an eye-catching design. People love them and look forward to receiving them. These cookies ensure basic functionalities and security features of the website, anonymously. Considering the potential of the holiday season, fashion eCommerce marketers dont leave any stones unturned to make the best of this period. If there is a promo code, mention it in the email and provide an easy to copy method. It takes time and effort to come up with new creatives, ideas, and offers every time. The cookie is used to store the user consent for the cookies in the category "Analytics". It is clear that Old Navy recognizes their target audience: young families who want to look hip but dont want to sacrifice their bank account to get there, which is why their email campaigns look thrillingly thrifty. These cookies do not store any personal information. Year-end sale or your brand's anniversary sale, etc. This cookie is set by GDPR Cookie Consent plugin. Never miss out on a chance to reach your customers during a holiday season. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Build a Content Theme: Content theme is important in email marketing for eCommerce. will I be able to exchange the shoes if they don't fit me? This includes sending emails before, on, and after the event. It will give them a feeling that you acknowledge their participation and create a very positive impression of your brand. Their email does a great job of telling their story, and also includes some products from their store along the way. A welcome email is the first 1-1 interaction your brand will have with the customer. Phrases like We missed you and Just for you makes the customer feel special and imbibes a sense if exclusivity in them. Here are some tips to get you started. There are links and calls to action throughout this email. Similarly, you can send different automated emails according to the customers journey to make them feel special. By using large, attention-grabbing photographry, Jackthreads.com maximizes the amount of time the reader will devote to this email. Look at how Dolce & Gabbana fashionably invited some of its subscribers to avail of an exclusive offer. There are several calls to action, too, that make it plain that there are fashion choices for everyone in the family. In this example, the marketer grabs our interest by marketing, of all things, a self help book instead of clothes! A welcome email is the first interaction from your brand to your subscribers; make sure its a good one. Thus it reduces the unsubscribe rate. People love to know whats new in fashion, and you can become their go-to source for that. You also have the option to opt-out of these cookies. Fashion brands succeed because they are able to create aspirational value through their marketing. For instance, your new inventory of summer dresses will not be relevant to your male customers. As marketers, we all need to learn from other brand campaigns and apply those concepts in our own marketing. For you, we did some research on the top-performing fashion emails and jotted down the common practices to create one. Look at this fashion email marketing template for instance. These cookies will be stored in your browser only with your consent. Your email copy is your brand ambassador. A great way to grab customers attention, isnt it? As marketers of successful fashion marketing campaigns, you get to learn from fashion eCommerce email marketing best practices of other brands and try and apply those concepts in your own marketing. This saves plenty of your time and effort. Instructions: Make it clear with steps and instructions on how to avail the discount. And because of that, your emails will have a low probability of landing in the spam folder. Another reason welcome emails are important is that they receive the highest open rate, across industries. They have used some peppy colors and bold fonts to grab their attention. Feature fashion bloggers, and share what they like the best from your store. But opting out of some of these cookies may have an effect on your browsing experience. Use social proof to let the person know that others like them have bought the product and liked it. For example, you can send an email for a new women's collection launch to only women. 
Email marketing makesa big difference toyour bottom line. Also, subscribers are 33 times more likely to engage with your brand after they receive a welcome email. Whenever you come up with new designs, more colors of the same products, or introduce a different category in your store, you should create a buzz about it to attract people to new products. This isnt a fancy advertisement but a simple picture that features a trendy product from their new collection, followed by an enticing call to action button that motivates the reader to purchase. Email marketing makes a huge difference to your bottom line sales. This cookie is set by GDPR Cookie Consent plugin. Use this opportunity to bag some extra revenue. They have used this email to push the concept of Christmas Jumper Day to entice customers to shop. Attractive Designs. In this article we take a look at fashion e-commerce email marketing examples from Jackthreads, Zappos, Aritzia, One Kings Lane, Crate&Barrel, Frank&Oak, J Crew Factory and Old Navy. Best Practices for Fashion Email Marketing, SendX provides a simple way to segment your audience, Mailchimp Newsletter Examples and Templates, If you have a unique brand story, tell that, Deliver on any offer that you promised on the signup form. The framing of each shot is different, and they use a mixture of photographic styles to keep our eyes fixed to the screen. It does not store any personal data. The company also doesnt forget to include a 10% discount on its products. If you are making clothes for pregnant women, then you can host a webinar around how to bond with the baby better, Link to check out the new collection: Don't just send people to the home page and leave it upon them to figure out where to find the new collection. Unlike the previous two examples, Aritzia, which is a bit more upscale, recognizes that their customers are less driven by low prices and instead are driven by the sheer thrill of shopping. The email is sassy and puts its message across quite clearly. You can ask for their referral or to share their views on social media. A lot of fashion eCommerce stores also include a 10-20% discount to lure subscribers back to their website to make their first purchase. The probability of selling to an existing customer is always more than acquiring a new customer. This will get you more sales. In the below bestfashion email marketing campaigns example, Frank & Oak earns the customers time. After all, the success of any fashion brand depends on staying relevant to its people. Whether it is your brands anniversary or a widely celebrated holiday, never skip the chance to run a successful campaign. Then the folks at J. 
For example, this wallpaper in Burberry's email with your name initials printed on it. Give them away instead of discounts with purchases over a certain amount. Scarcity: You can always use 'offer valid till stock lasts' scarcity but if you want to add on to it, you can also mention time-scarcity i.e. The first step here is to pick your offer. Now that you know how to plan, draft and send fashion emails, here are 9 types of emails that you can choose to send as a fashion brand. They exist only to illustrate how the products look. Be sure before creating an email. Some advanced tactics can include dynamic coupons content - content that changes based on a subscribers gender, location, etc. You can attract the attention of any reader byusing large, professional quality photos, loud colors, fun phrases, attention grabbing fonts, and strategically used white space. offer valid till a particular date. Is it a seasonal sale, a holiday discount, or a promotional offer to bag some revenue? Necessary cookies are absolutely essential for the website to function properly. How much should your newsletter design cost, what should you be paying for, and which ones better - agency, freelancer, or design platform? Kate Spade in the following example combines email marketing with social media to inspire people to spread their love for the brand. Send reactivation emails to those customers who havent placed an order in some time. Is it your new outlet or your e-stores? They might look forward to your brands emails for special discount offers. Who is your target audience? Each brand has a different style of capturing leads. This action will not only impact the next purchase, but will also help you win a customer for life. Old Navy uses a number of tactics to draw customers to their website as well as into their brick and mortar stores. Build a content theme thatstimulates the readers curiosity. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". This fashion email marketing example gives its subscribers some really cool style tips which a style conscious customer will quickly take to. SendX provides a simple way to segment your audience using tags. It can be to check out your blogs, your new collection, or create a lookbook. You could also focus on a particular category of products, which you know users will buy. They have simply shared some pictures of their collection to excite their audience. With the color red, which is considered to be the color of love, Saxx has designed this email as part of their Valentines day marketing campaign. This example illustrates how a single, color coordinated photograph and clever puns can draw your audiences attention. While Zappos.com is famous for being a popular online shoe brand, in this email marketing campaign they show off the fact that they carry other items as well, such as clothing and handbags. But the good news is, it's not all lost. You can test the number of emails you need to send people to convert. As a fashion eCommerce brand, you have unending opportunities for sending different kinds of content to your subscribers. Its a no fuss, no muss business experience. This increases relevancy to your emails and encourages the subscribers to make a purchase. So if you want to reach out to a vast number of people efficiently, then email is the best channel to do so. Send multiple emails: Not all of your subscribers will see the first email you send announcing your new collection. But send them to the actual page where all the information regarding the new collection can be found in one place. The best fashion email marketing campaigns emails take their customers along as they move forward. This marketing email from One Kings Lane tells me everything I need to know about this E-commerce brand. With clean images there is no confusion or clutter, with a 20% Off code and a single call-to-action. So let's see some of the crucial points to include in your abandoned cart emails: These emails are sent within 1 day of the abandoned cart. Zee & Co. here sends a smart email with personalized product recommendations. But guess what? This means that email is an ideal platform to communicate with your customers about promotions and discounts. Use some of the best practices and ideas listed above. Here are some questions that you must answer from the start of your campaign to make sure that it is worth it. The cookie is used to store the user consent for the cookies in the category "Performance". For example, automated welcome emails are sent to customers right after they sign up. Have a look at this email from Timberland. Shopping is supposed to be an amusing experience and this email exudes good times from beginning to end. The featured products are styles that are in demand for the current or upcoming season. For this, you can either create a sign-up form on your home page or use paid ads to capture some leads. 
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email marketing ideas for fashion brands