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gwi social media report 2022

Related: make sense of todays mobile internet landscape with the help of GSMA Intelligences State of Mobile Internet Connectivity report. Despite those rising ad costs, marketers will be reassured to learn that new research confirms the effectiveness of social media advertising. However, once again, the story varies considerably by geography. For example, almost 3 in 10 of us (28.3 percent) now buy groceries online every week, with the absolute number of online grocery shoppers increasing by 10 percent in just the past 6 months. As with all social media audience data in our Global Digital Reports, users may not represent unique individuals, but either way, its clear that TikTok has already made a huge impression around the world, and is also an increasingly popular choice. Intelligencer Weekend Reader Required Reading for Political Compulsives 1. However, you may be more surprised to see TikTok gain just 4.3 percent of the total vote. Paying for Digital Content by Country January 2022 DataReportal. Here's What Happened >>> Learn more, Inside Topgolfs new high-tech sports venue near Seattle, The pioneering spirit and joyful life of 'Cranium' creator Richard Tait ADVERTISEMENT GeekWire SPONSOR MESSAGE: GeekWire's Rooftop BBQ + Sounders Day returns on Tuesday, August 2nd: Last, Weekender: Instagram Users Call for the App to Stop Trying to Be Like TikTok, with Kylie Jenner Joining the Push, July 30, 2022 Sign up | Forward Industry Dive TRENDLINE The State of Influencer Marketing in 2022 Brands have continued to invest in influencer marketing, with nearly three-quarters of US marketers, Coinbase, Kraken Under Investigation | Meta Loses Billions On Its Metaverse Bet, Also: New Bill Could Allow Americans To Buy Coffee With Crypto Tax-Exempt Also: New Bill Could Allow Americans To Buy Coffee With Crypto Tax-Exempt View in browser NEW HEADWINDS FOR CRYPTO EXCHANGES, Don't let the bicycle of your day end up in the canal of banality. The available data indicate that YouTube ads now reach roughly 1 in 3 people on Earth, with that figure rising to 37.7 percent of adults aged 18 and above. Weekly Online Grocery Purchases by Country January 2022 DataReportal. Instagram Stories Overview January 2022 DataReportal. To date, users have published more than 330 million posts to Instagram tagged with #dog, compared with just 257 million posts tagged with #cat. GWIs latest numbers show that almost 1 in 4 internet users aged 16 to 64 now uses social media for work-related activities. However, this change in metrics doesnt detract from the overall story: mobile connections are getting much faster, much more quickly. Bytedance announced that the platform had passed 1 billion monthly active users back in September 2021, but the company has been characteristically tight-lipped since then, so that figure remains the latest official number. TikToks users now clock in an extra 6 hours and 20 minutes per month using the platforms Android app compared with this time last year, equating to a year-on-year increase of 48 percent. Representativeness of Advertising by Country January 2022 DataReportal. Meanwhile, the latest analysis from Skai shows that advertisers spent 14 percent more on social media ads in Q4 2021 than they did in the same quarter of 2020. Global Facebook Marketplace Advertising Audience Profile January 2022 DataReportal. Thats almost all for my analysis of this years Global Overview Report, but here are a few things to look out for over the coming months: We should pass the momentous 5 billion internet user milestone in time for our next quarterly Statshot report. Moreover, with ever more people investing in these alternative financial instruments, we can expect calls for greater regulation, more stringent government oversight, and almost inevitably new forms of taxation. Meanwhile, word-of-mouth recommendations also rank highly for brand discovery, so marketers may want to re-examine how easy it is for audiences to share their brand and its various online presences via messenger apps like WhatsApp and Telegram. Global TikTok Overview January 2022 DataReportal. Our new Digital 2022 Global Overview Report published in partnership with We Are Social and Hootsuite reveals that most of the connected world continues to grow faster than it did before the pandemic. But alongside all of these positive findings, there are also some more worrying trends in this years data. In line with this increase in overall spend, Q4 social media CPMs jumped by 21.7 percent year on year, with advertisers around the world paying an average of USD $9.13 for 1,000 social media ad impressions across the last 3 months of 2021. New additions to this years reports include figures for ad reach on Facebook Marketplace and Instagram Shop. Time Spent with Social Media Platforms January 2022 DataReportal. Related: learn about the latest cultural themes shaping advertising effectiveness in We Are Socials Think Forward 2022 report. However, basic infrastructure challenges remain an important consideration too. This year marks the tenth anniversary of the first global report in our Global Digital Reports series, so we can now look back over a full decade of digital data. More than 1 billion people remain offline across Southern Asia, while almost 840 million people are yet to come online across Africa. However, crypto ownership is still heavily male skewed, and older audiences are also underrepresented. Id recommend starting with this video, which offers a handy summary of this years essential headlines and trends. However, active user numbers still provide valuable benchmarks, especially when it comes to understanding a platforms momentum. Low Levels of Internet Adoption in Context January 2022 DataReportal. At almost 8,000 words, this articles a bit of a beast, so get yourself comfortable, and prepare for a full-on feast of facts and figures. The value of online hotel bookings has increased even faster though, with global revenues up by 45 percent compared with last year. Moreover, with social media users now equating to 58.4 percent of the worlds total population, we should expect to see growth rates start to decelerate over the next few years, and this may well be the last time that we report double-digit annual growth in social media users. Well take a closer look at Instagram Shop in the social commerce section later in this article. Statistas data also reveals that the worlds ecommerce shoppers now spend an average of more than USD $1,000 per person, per year on online consumer goods purchases. Perhaps unsurprisingly given the rapid rise of platforms like Netflix and Spotify, TV and music streaming subscriptions are the most popular forms of paid digital content. Sources of Brand Discovery January 2022 DataReportal. South Africans now spend the greatest amount of time online each day, with the countrys working-age internet users saying that they spend an average of 10 hours and 46 minutes using connected tech every day. Instagram ranks fourth, but users spend considerably less time using the app each month compared with the rest of the top 5, at just 11.2 hours per month. Users over the age of 35 account for more than half (50.9 percent) of Marketplaces global ad audience, yet they account for just 40.9 percent of Facebooks overall ad audience. That results in a compound annual growth rate (CAGR) of 8.6 percent for the past decade as a whole, but as you can see in the chart below annual growth rates have fluctuated meaningfully from one year to another. Various data points in this years reports reveal that spending on social media ads has jumped significantly over the past 12 months. However, its important to stress that this figure doesnt include users below the age of 18, who likely make up a sizeable share of the platforms total active user base [note: due to what the company describes as data security requirements, Bytedances tools only show ad reach data for audiences aged 18 and above, although marketers can still target ads to users aged 13 and above]. That means that on average just 7 fans in every 10,000 will react to, comment on, or share any given post. However, this poor result may in part be due to Japans high median age. As always, Id like to start by saying a very big thank you to the world-class data partners whove made this years reports possible, especially: Just before we get into the numbers, Id like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this years numbers. Data from GWI shows that nearly 6 in 10 working-age internet users (58.4 percent) now buy something online every week, with that figure continuing to rise throughout 2021. However, ads in Instagram Stories now reach more than 1 billion users each month, and with the formats additional functionality and creative options the Stories environment represents an ever more compelling opportunity. The time we spend using social media has grown again over the past year too,up by 2 minutes per day (+1.4 percent). Internet users: delays in reporting due to COVID-19 may mean that figures for year-on-year change represent change over periods of more than one year. Dig deeper: read our complete analysis of mobile and fixed connections speeds by clicking here. One of the top stories at the start of the COVID-19 pandemic was how much more the world came to depend on the internet, especially as countries entered lockdown. Learn more in our detailed analysis. However, this gap exists across other Meta products too, and our analysis suggests that Facebooks overall ad reach only equates to about 72 percent of the platforms total monthly active user figure [find some potential explanations here]. In addition to the handset revenues that helped to propel Apple Inc. to a USD $3 trillion market cap earlier this month, the worlds smartphone users spent a combined total of USD $170 billion on mobile apps and in-app purchases in 2021. Top 20 YouTube Search Queries in 2021 January 2022 DataReportal. Global Digital Overview January 2022 DataReportal. Insider Survey: Digital Gifting Challenges in 2021 It's the most wonderful time of the year but also, Dec. 3 - TikTok Shares List of Some of the Most Popular Products Promoted on the Platform in 2021, TikTok Launches New Transparency Center to Share Insights into Content Removals and Actions; LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting; LinkedIn Launches, [BREAKING] - Macron Does What Biden Couldnt Do, Here's What Happened Please read orunsubscribe here Conservative News [BREAKING] - Macron Does What Biden Couldn't Do And Biden Lets Them? Dig deeper: click here to explore the demographics of Instagrams various ad audiences. Note that considerably more data is available today than it was at the time we produced many of our earlier reports though,so some of the figures Ill cover below may not match those that we published in previous reports. But therein lies one of the many challenges in interpreting and acting on this data. The world spent $142 billion on online hotel bookings in 2021, with annual revenues increasing by USD $44 billion compared with the overall total for 2020. In addition to paid placements, its also worth noting that just under 1 in 4 working-age internet users (23.2 percent) actively likes or follows a brand on social media every month, while nearly 1 in 8 (12.2 percent) says that they (re)share brands social media posts at least once per month. The number of people who own cryptocurrencies has jumped by more than a third (+37.8 percent) since this time last year. However, we strongly suspect that this lower growth figure is more likely the consequence of challenges associated with collecting and reporting data during the ongoing COVID-19 pandemic, and that these numbers dont reflect the actual growth in internet users over the past year. As a result, theres a very good chance that well report higher numbers for growth between 2021 and 2022 once newer data becomes available. GWI finds that more than 7 in 10 working-age internet users (71.5 percent) now pay for some form of digital content each month, with that figure rising to almost 8 in 10 amongst younger Millennials. And the good news is that weve got lots of numbers to dig into, Global Digital Growth January 2022 DataReportal. At the top of the scale, more than 4 in 10 working-age internet users in Kenya (41.5 percent) say that they use social media for work-related research. And whats more, despite stereotypes, TikTok isnt just popular with younger users. TikToks ad audience also continues to grow at an eye-watering pace. Use of Social Media for Work Activities January 2022 DataReportal. These figures only represent the number of users that marketers can reach with ads in these environments, and they may not represent the full extent of each environments total active user base. App Annies research indicates that the typical YouTube user now spends almost a full day 23.7 hours per month using YouTubes mobile app, but remember that the platform likely also sees meaningful activity on its website, as well as via embeds on third-party websites. Its also interesting to note that China sits quite far down these rankings, with the countrys internet users saying they spend an average of 5 hours and 15 minutes per day online. In particular, Im expecting to see AR find its way into rich music experiences (well beyond music videos), while a handful of brands will also move beyond hype and hot air to deliver some truly compelling experiences in online virtual worlds. Global Instagram Shop Overview January 2022 DataReportal. So, as you put the finishing touches to those 2022 plans, be sure to put aside some time and money for active exploration of what matters to your audiences, and what ad representativeness might look like on their terms. Hopefully thats given you more than enough to think about, but just in case youre already craving your next fix of facts and figures, you might like to know that Ill be back in a couple of weeks with the first of our Digital 2022 local country reports, which well start publishing in mid-February. TikTok users also clock in an average of 19.6 hours per month using the TikTok Android app, but because the platform has fewer overall users, TikTok only comes fifth in these rankings by cumulative time spent across all users. As a result, we might expect to see TikTok make even bigger gains in these rankings over the coming months, so be sure to follow our quarterly Statshot reports in 2022 to keep track of its progress.

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gwi social media report 2022

gwi social media report 2022

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