how to read digital marketing report
By doing this, you can determine if your advertisements are actually leading to a return on your investment and make adjustments accordingly. You may also want to calculate conversion rates for individual elements of your marketing, such as social media ads. With agency and client-side work under her belt, Kingsleys strategic experience spans both the B2B and B2C sectors. Micro metrics help you diagnose problems with your macro metrics. How Do I Make Data-Driven Decisions from My Reports. Optimize any paid ads landing pages for conversions. Starting with the methods above, you'll soon be able to better measure what's working, and identify what isnt, in your digital marketing campaigns. Essentially, you should be making more than you spend on ads, and this is a great way to monitor whether or not your investment is ringing the register. Certain types of websites, like e-commerce websites, can expect a higher average number of pages per session. Get actionable online campaign strategies and tactics delivered to your inbox weekly. So its important to find the balance. While its useful to touch base with your clients to review reports, it does take timetime that you could be spending working on your website anddigital marketingefforts. Is It Time to Consider a Marketing Pivot? For most websites, Google Analytics is a great place to start analyzing your websites main data. On the other hand, you can launch a social media marketing campaign if you want to boost your brand awareness. Certain types of websites, like e-commerce websites, can expect a higher average number of pages per session. She specializes in creating content for various industries including fashion and retail, construction, healthcare, and digital marketing. This is where the real analysis begins. Your report can fill up quickly and you dont want it cluttered with stuff that isnt actually useful. Whether you're a B2B or B2C business, there is a standard equation you can use to measure your website conversion rates: Conversion Rate = Total number of conversions / Total number of sessions. I usually highlight a few trends or anomalies I noticed in that monthsmarketing report, along with recommendations for improvements. For each digital marketing channel in your report, consider the following: It is important to calculate the cost as not only how much is my ad spend but also how much time is spent setting up and optimizing each marketing channel. You may also want to consider local SEO tactics to capture qualified leads in your area. Kingsley is an honors graduate of the S. I. Newhouse School of Public Communication at Syracuse University. The following metrics can reveal a lot about how users interact with your website: The bounce rate represents the number of people who leave after visiting a single page of your website, without making any sort of meaningful interaction. An error occurred when getting the results. Perhaps they would like to meet more or less frequently. ROI. Which calls led to sales? Its essential to monitor the performance of your campaigns regularly to ensure that theyre driving the best results for your business. Here are the elements data-driven digital marketing reports should include: Before diving into the nitty-gritty metrics, a good digital marketing report will include a summary that provides a snapshot of the business and current digital marketing efforts. Cost per click measures how efficiently you're reaching the people who are likely to click on your ad. Whether presenting in person or via conference call, be sure to prepare a list of talking points in advance. Social media engagement is one of the most important metrics to measure when looking at the longevity of your brand and how people interact with your company over time. Use our free tool to get your score calculated in under 60 seconds. How many Conversions you received each month, How much is the average conversion cost in terms of ad spend (ie. We are always available at Beanstalk to take a deep dive into your digital marketing report and provide valuable insights. However, if your campaign is not able to directly report CPC as a metric, its as easy as analyzing how many clicks you're getting and dividing that by the amount of money you spent on the ad campaign. Abby is a Jr. Marketing Writer at WebFX. ROAS measures the amount of money spent on advertisements in comparison to the amount of money made on sales directly linked to advertisements. While organic efforts may only begin to generate results after several weeks or months, with paid efforts, you should see results more quickly. Here are some tips to help you cut through the noise and measure what matters. With paid advertising channels, this baseline can tell you if you should be spending more or less, or changing targeting. Maybe they would like you to add new stats or report on some of the data in a different way. rbc nomi Page Speed & Core Web Vitals Optimization, Channel Partner Sales Pipeline Management, Digital Marketing Report: How to Create Your Report in 5 Easy Steps. Try to use visuals such as pie charts and trend graphs wherever relevant. Copyright 2022 Ironmark. Heres how to create your own digital marketing report in five easy steps: Marketing reports are an excellent way to help you track your progress on your way to achieving your business goals. Did they call you, fill out a form, download a piece of content, purchase something on your website, etc? DashThis is a brand owned by Moment Zero inc. Conversion rate is important because it gives you insight into what works and what doesn't work - ultimately showing you what people or companies want. Conversion rates indicate the percentage of individuals, such as visitors to your website or audience members who engage with your ads, who go on to complete a desired goal. ), A description of the current scope of the project and what was completed in the given time period. Macro metrics help you make decisions about your strategy. Here are some tips to prepare yourmarketing reports: Are you using adigitalmarketingreportto show variousmarketing activities, inform a decision, or justify an action? 
How to Present a Digital Marketing Performance Report, Vicki Lesage is a Digital Marketing Strategist at. A space to discuss future growth opportunities, ideas for projects, or strategy changes. A high bounce rate can indicate poor quality traffic that is not engaged with your content. A good summary should clearly break down what is being done to provide a clear picture of the digital marketing efforts for the given time period. Sorry, no results have been found, please try other search criteria. 
Our reports seek to provide information about the websites users to try and piece together the performance of the website itself. Learn how to optimize your landing page with our. As a marketer, you most likely are interested in how your website anddigital marketingefforts are performing and using a tool likeGoogle Analyticsto pull some sort of monthlyanalytics reports. Divide this by the reach of the post and multiply the result by 100 - this gives you that post's engagement rate (as a percentage). In order to calculate engagement rate by post, record the number of interactions (e.g., likes, shares, and comments) the post gets. To measure your ROAS, take the sales revenue data (use only the sales data that can be linked to ads) and then compare this to the money spent on any and all advertisements. Weve discussed the elements of a good social media campaign before, along with how digital marketing methods lead to new engagement and new customers. Another important group of metrics is site traffic. The first time you present, you might have to make assumptions: Youll have to take an initial guess at what data they want to see in theirdigitalmarketingperformancereport, how they would like it presented, and how often they would like to see it. For digital marketing advice on the regular, subscribe to the email that more than 190,000 other marketers trust: A digital marketing report compiles essential information about your digital marketing strategies and campaigns all in one place. For example, you can track how much time users spend on your web pages and their demographics, such as age and location. Take note of which campaigns drive the most web traffic, leads, and conversions for your business. Your conversion metric is dependent on what your goal is, and an example of a conversion metric could be number of orders, form submissions, CTA clicks, or number of downloads. Beyond that, there are endless tools for reporting and measuring marketing success. Vicki enjoys helping clients with their websites and digital marketing campaigns, providing data-based recommendations to increase revenue and engagement. What is the value of your sales from digital marketing effort vs. the cost per sale? Optimize any paid ads landing pages for conversions. Measuring your client retention rate is absolutely essential. Now that you know the answer to the question what is a digital marketing report, lets dive into how it can help your company. For smaller budgets or programs with few changes, quarterly is probably fine. Related: Your Guide to Scorecards and Dashboards - Campaign Performance, Related: How to Update Your Marketing Scorecard for 2022, six marketing metrics your boss actually cares about, Prove ROI and ROAS with These 12 Digital Marketing KPIs. Learn how to optimize your landing page with our helpful guide. Related: Are You Collecting the Right Data from Site Visitors? And for even more information on reporting and analytics, check out our ebook on the six marketing metrics your boss actually cares about. Even tracking names or email addresses is an important part of determining the quality of each lead you receive from each marketing channel. Determining the performance of each marketing medium will help determine which marketing efforts are performing best, driving the most leads, and landing the most qualified conversions. You need the added context of previous numbers to determine whether a given number is good, bad or indifferent. While you may want to rely on the experts to help you draw conclusions from your data, try to pick out a few questions or insights yourself. In just the past few years, weve helped businesses just like yours drive over $3 billion in revenue with our data-driven marketing campaigns and award-winning software, MarketingCloudFX. Average session duration is how long the average user spends on your website per session. Its why we focus on data-driven digital marketing services that deliver tangible results. While it is unusual for this number to be much higher than 1, a higher number of sessions per user indicates that users are engaged with your content and visit your website more than once. Group similar content into sections and then visually separate the sections with headers. 
Engaged users tend to spend longer amounts of time on your website. Remember that no two campaigns are alike so what maybe good for one client may not be good for you. To measure the engagement rates of your social media accounts, you may want to first focus on putting your accounts into one highly-effective social media scheduling app, because many of them track engagement analytics for you. The traffic channels and traffic breakdown section of our reports answer these questions. How often you need to evaluate progress depends on your industry, methods, and goals. Once you have these numbers, simply place them into the formula. Do you consistently get the number of conversions you expected? Using these will give you a clear image of your site traffic and what digital marketing campaigns are doing the most for your company. In this guide, well explain the ins and outs of digital marketing reports to help you effectively track and analyze the performance of your strategies. Want help in analyzing your digital marketing metrics? Which calls led to the most valuable sales? Depending on your current strategies and goals, they can consist of various metrics and data points to help you track the success of your campaigns. 
You can analyze these through Google Analytics with ease, and they are sure to provide a clear image of where your company is headed and whether or not your marketing is truly helping you to expand your brand. 
Its especially important that you discern between macro, micro, and vanity metrics. Are you interested in custom reporting that is specific to your unique business needs? Loom vs. Vidyard: Which Platform is Better for Explainer Videos? But first, youll need to identify the goals and objectives that are the most important for your business. Sometimes, unexpected pages can end up being the most visited pages of your site, so be sure to optimize these pages, keep their information up to date, and make sure they guide users toward a conversion if possible. , which allows us to combine metrics from tons of different data sources into one comprehensive report. While you may want to rely on the experts to help you draw conclusions from your data, try to pick out a few questions or insights yourself. For B2C companies, most of your energy should be spent optimizing your website for mobile users; for B2B companies, most of your websites visitors will probably be on desktop. Or some other business goal? Once youve identified your goals, you can start thinking about the marketing strategies you want to implement for your business. Pages per session is the average number of pages a user visits on your website in a single visit. Digital marketings greatest advantage is that you can measure just about everything, but thats also a challenge because its easy to be overwhelmed by the data you receive. Marketing vehicles vary by business and industry, so be sure to monitor these metrics, invest in what's working, and minimize what is falling flat. How to create a digitalperformance report, Prepare yourmarketingperformancereportpresentation, What to Include in Your Monthly Marketing Report. DashThisis an excellent tool for streamlining your reporting, which saves you somuch timeand helps you present top-notch reports that are clear for your team and clients to understand. A good average session duration to shoot for is 2-3 minutes. Where are users coming from and how do users find your website? Making data-driven decisions is a systematic process. Nearly every data-driven digital marketing report will start with looking at analytics data to evaluate the performance of the website and marketing efforts. And its easy to make sure youre all looking at the same thing and following along inreal-timesince youre all in the same room. english sample flip edition audio Not only will your digital marketing reports be easier to read, but youll have better alignment with your digital agency and theyll be focused on the metrics that matter to you, ensuring success for both sides of the relationship. Once you have this data, youll be able to make informed decisions about what is working with your campaigns, what isnt working, and where to focus future efforts. Are the people in your audience numbers people or do they get scared off by too much data? After all, current customers or clients are your most valuable assets, and retaining them over time is important. This will also let you analyze which of your channel strategies is most effective, and help you to determine how and where your money should be spent. Digital marketing reporting is essential for the success of any business. Once youve figured out where your websites visitors are coming from, its important to take a look at their on-site behavior. The first metric to monitor and analyze is sales revenue. WebFX is an industry-leading digital marketing agency specializing in tracking and analyzing essential metrics to create data-driven strategies that boost revenue. If you do a conference call, its crucial that your audience be able to follow along. Quality is far more important. I provide monthlydigitalmarketingperformancereportsfor my clients, which is a pretty standard reporting period. Elements of a Data-Driven Digital Marketing Report, A list of the main marketing channels (Paid Advertising, Organic Posting, SEO, etc. In order to properly analyze marketing data and get actionable results, you need to know which metrics to observe - so lets examine seven of the best ways to analyze digital marketing metrics and what those insights can do to help your business succeed. Everyone wins! pluralsight course report Here are a few examples of key digital marketing metrics you can keep track of in your report: Plus, you can also track essential audience behavior data on your website to include in your report. Absent guidance from you, your digital agency will report on dozens of different metrics that likely dont matter to you. Why do you need digital marketing reporting? The next step in creating your digital marketing report is to choose how frequently you want to create your reports. Data-driven digital marketing services rely on reporting to track progress. To measure your sales revenue correctly, utilize a software program that specializes in measuring sales data and other key performance indicators (KPIs). All Rights Reserved. WebFX did everything they said they would do and did it on time! Even if a channel like organic social posting is technically free, you will need to spend a significant amount of time creating, scheduling, promoting, and interacting with posts. In all cases, though, here are some good guidelines to follow: Select one ofDashThissreport templatesbased on whichkey performance indicatorsyoure looking to pull. However, we havent fully discussed how digital marketing can help with client retention. Digital Marketing, Since joining the company in 2016, she has increased Ironmarks digital presence by over 700%, establishing a new lead generation mechanism for the sales team. Then sign up for our newsletter, Revenue Weekly, to get the latest digital marketing advice and tips sent straight to your inbox for free! Here are just a few examples of digital marketing strategies you can implement for your company: If you want to drive more traffic to your website, you might consider investing in an SEO strategy. 
But before you go changing up your strategy completely, look for obvious areas for improvement. Furthermore, analyzing site traffic and choosing to collect the right data from your website visitors can actually help you grow awareness, know who to target in the future, and better hone your buyer personas over time. Taking the time to draw conclusions from data-driven digital marketing reporting can help your business gain insight and take strategic actions in the future. When you partner with WebFX, well take care of implementing and managing your digital marketing strategies so you can focus on your other business tasks. Fortunately, this metric is relatively easy to track, as long as you compile simple information (for example, time between purchases and repeat purchase rate). High conversion rates mean that your marketing campaign and website are proving to be successful - so it's a metric you really want to pay attention to. Any good data-driven marketing reporting strategy will include as much information about conversions as possible. You can also analyze your audiences behavioral data to better understand which strategies your target audience responds to the most. Perhaps the most important element of your marketing report is selecting which data and metrics you want to measure. Start automating your digital marketing performance reports now! Digital marketing reports take up a lot of your agencys time and are only helpful if theyre actionable. Include all of the data you need and none of the data you dont. It's basically the amount of clicks you have had on a particular digital ad in relation to the money youve spent promoting it. Its important to take a look at which pages users visit most often as well as those users initially use to find your website. Are you using the right data-driven digital marketing strategy for your business? In the first 90-180 days a new campaign goes live, you should establish a baseline of data to expect from each marketing channel. Its very easy to hide a needle of poor performance in a haystack of extraneous metrics. While other marketing metrics may fluctuate from month to month, none is as important as the conversions your business receives. There are several important things to analyze when determining the performance of various marketing efforts. in The entire staff at WebFX has been phenomenal. Maybe other people should be included in the next presentation. The 7 Best Ways to Analyze Digital Marketing Data, Related: Elements of a Good Social Media Campaign, Related: 5 Starter Tips to Set Up a Retargeting Campaign, Related: Why You Need a Social Media Schedule, Related: Google Analytics Guide for Busy People. To begin analyzing site traffic, you can monitor your site through Google Analytics, as well as incorporate site traffic data plugins on your site. See this report live | Use it with your own data. Your past results should inform future decisions. One of the most important metrics to track is engagement rate. Will the people youre presenting see the reports beforehand? What were the specific Conversions Actions Users made? Compile your report and analyze your results, How to create your digital marketing report, Track and manage your digital marketing strategies with transparent reports from WebFX. Ask your digital agency to identify opportunities for improvement, what is or isnt working, and what new strategies are worth trying.
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how to read digital marketing report