aquis prime hair care system

There are currently no items in your cart. ", If you're experiencing any of the above hair problems (like I was),the, might be the solution you've been searching for, since it goes beyond treating the. Learn more, 4 installments of $6.50 with There's a good reason for that though I was searching for a solution without first understanding the underlying problem. oz. relaxer The longer hair is damp, the more likely it is to exhibit markers of hygral fatigue like frizz, breakage, split ends, dullness, and tangles, according to the hair care expert. I've found that to be true in my personal experience as well. p? item in your basket But I was bathed in relief when I learned AQUIS Prime prevents strands from getting waterlogged with the help of amino acids and balances hairs pH to mitigate water absorption, which in turn reduces tangles and frizz. Gently massage Rebalancing Hair Wash throughout hair towards the end of your shower. Infused with amino acids and keratin, these powerhouse ingredients help fortify every strand while botanical extracts smooth and make tresses more manageable. extratv The fourth and final step of the Prime System omits the traditional in-shower conditioning step and replaces it with a Restorative Leave-In Mist that is applied to partially dried hair before styling. evfr{8=?{E}qvIn+xys s([2Nyej. month. Learn more about klarna_slice As Cox says, "Unfortunately, that means most of us.". While the hair-strengthening part is obviously a big benefit, I've found the turban to be most useful in my routine for a more practical reason it cuts my drying time in half. ", I've found that to be true in my personal experience as well. Detangling and styling are easier since hair is healthyfewer products, less time, less damage! "It helps hair defend itself from getting waterlogged and weak," Cox explains. *points earned on final checkout price, after any applied discounts. Jumping in the shower minutes later, I was surprised at how incredibly sleek my hair became when it touched water. At first, the concept may seem a little strange after all, doesn't. inhibitor adavanced hair aging anti Admittedly, this part of the process is the most confusing. "Hygral fatigue refers to the unpleasant symptoms that occur when hair is repeatedly exposed to water," says Britta Cox, founder of, focused on strengthening strands against hygral fatigue. of products in an effort to transform my frizzy, breakage-prone strands into the thick, defined mermaid waves I know they can be, most of them have been underwhelming. And not just once either. 3 Hair Perfector (3.3 fl. aquis maintaining So imagine my surprise when, after testing, four-step Aquis Prime Starter Kit ($49 at Sephora). !E)m~c5?uTU*A?J*N'~mdna` \^f?j$^e?/g8 @2eL2z\;*+HTiWKJ\4 LHucuc'a2D'"UcF|>80a;}Dsm}Mm#riQt*E9h/@)-lV3 uIay Qc!bdGc5dkOhTx-/ DQ>UR(X(y+/N!x;@e^IB?/*~`c~`ko.QMZ$v"Dvd$K8K8\3 The cleanser is sulfate-free, so it doesn't strip strands of much-needed moisture and it's pH-balanced so as not to disrupt the delicate hair cuticle. "If you soak your fingernails in water for even a few minutes, they get very soft, pliable, and weak. If you buy them, we get a small share of the revenue from the sale from our commerce partners. waffle towel hair rapid dry orders ship "By removing excess water quickly and gently, it helps hair regain its strength.". "It helps hair defend itself from getting waterlogged and weak," Cox explains. ", You may have noticed the above equation doesn't involve an in-shower conditioner, which Aquis has strategically left that out of the four-step system. The AQUIS Prime products also helps protect the natural biome and pH state of hair through its safe, gentle, hypo-allergenic and effective clean formulas. It's straight-up magical, and that's not an exaggeration. Using traditional conditioners on wet hair traps the water inside even though it may deliver a positive cosmetic appearance. Instead, the brand offers a Restorative Leave-In Mist ($26), a leave-in conditioner that locks in moisture, smooths frizz, and creates "bounce" without weighing hair down. aquis prewash points on this order, Aquis Lisse Luxe Hair Turban - Cloudy Berry (1 piece), Olaplex No. To support the launch of the AQUIS Prime hair care system in Sephora -- the brands first foray into clean haircare -- Beach House worked alongside the AQUIS team on developing the comprehensive, multi-tiered Hair Strong" program -- an inclusive hair movement celebrating your hairs healthiest, best state, no matter what kind of hair you were born with. 5000, ( Disrupting luxury skincare with an unretouched campaign for BABOR. Please see our. For years, I attributed my dry, coarse, electrically charged strands to genetics, so I was surprised when AQUIS Prime redirected my attention to a basic yet highly influential determinant: hair washing. So did the turban keep its promise and cut my drying time by 50 percent? AQUIS, aka the geniuses behind Rapid Dry Hair Turban (more on that here), is rewriting the shower rules with conscious cleansing. Which, as it turns out, is something called "hygral fatigue.". "Hair that is more porous is even more susceptible to [this issue]," Cox shares, noting that the category of "porous" hair usually includes those that have undergone chemical treatments or regularly use heat tools like straighteners and blow dryers. 0 Well, Cox has a different take on how to properly smooth and soften strands. sezzle For more information, visit AQUIS.com, Cision Distribution 888-776-0942 The second is a specially-formulated gentle in-shower Rebalancing Hair Wash that gently cleanses hair without irritating the scalp or weakening the hair further, recommended to be used at the end of a shower to minimize time hair is wet. The system starts working before you even get your hair wet with the. It can be used at the end of the shower to minimize the time hair is wet; The Aquis hair turban, which speed dries hair from wet to damp while protecting hair from breakage and cuticle damage; The Restorative Leave-In Mist that can be applied to partially dried hair before styling; and. aquis We highlight products and services you might find interesting. Made from proprietary wicking fabric called Aquitex, the turban feels ultra-soft and wraps gently around wet strands. We operate independently from our advertising sales team. The brushing, coupled with the formulas delicate, calming scent, immediately made the routine feel more indulgent. designline regis frizz shine brittle tangle northbutterfly According to Cox, this means you "can cleanse your hair without causing tangles and frizz. AQUIS continues to be a pioneer in haircare and promotes hair confidence for all. For best results, use with steps 1, 3 and 4 of the Aquis Prime system. I have fully converted to the Prime System, and have yet to even pick up a blow-dryer thanks to consistently smooth, shiny resultsthink post-makeover Mia Thermopolis. I panicked when this was explained to me (my showers run really long). Enter AQUIS Prime: the first ever system that reinvents traditional haircare. hair need to be "repeatedly exposed to water" in order to stay clean? b%T3UfPF+p/.Fl)yC^f3Dh9GtNat+ -U`LLWM It's straight-up magical, and that's not an exaggeration. The system starts working before you even get your hair wet with the Water Defense PreWash ($29), designed to be spritzed onto dry hair. And, most important, it leaves hair looking and feeling healthier, sleeker, and shinier than before. Well, yes. When typing in this field, a list of search results will appear and be automatically updated as you type. items in your basket Its a personal year-round affliction that, for visual reference, puts my hair in the company of Mia Thermopolis, Hermione, and The Starchild. Initially, so was I, but its less labor-intensive than it sounds and it speeds up the whole process. "Typical rinse-out conditioners fill in the gaps of raised cuticles so hair feels smooth, but it's a temporary benefit that only masks hair damage and also weighs down hair," she says, noting that heavy conditioners may also slow the drying process and, in her view, leave strands more susceptible to damage. What if we could do more to prevent damage even before it starts, before your hair gets wet? Next came the hair wash, a rinse, and no conditionerat least not yet. oz.). But perhaps my favorite step of the Aquis Prime system is step three the Lisse Luxe Hair Turban ($30). @L0@e"lsB| P43xDoAQdd1xq8Cs/OB reward points when purchasing this product as a rewards member*. aquis dacy Instead, the brand offers a. a leave-in conditioner that locks in moisture, smooths frizz, and creates "bounce" without weighing hair down. MACRENE ACTIVES HIGH PERFORMANCE TINTED MOISTURIZER. Earn aquis Basically, I can run a comb through it afterwards without running into any snags and as anyone with thick hair knows, that's a major plus. SHOP NOW, Aquis Prime Rebalancing Hair Wash (8 fl. Learn more about sezzle It felt odd to skip this step, but the Aquitex turban quickly distracted me. AQUIS Prime reflects your life, renews your hair's natural beauty, and reclaims the relationship you have with your hair.". Simply put, less water and faster drying results in healthier and more beautiful hair. But that doesn't mean that exposure is healthy. As Cox says, "Unfortunately, that means most of us. Even though I've tested a lot of products in an effort to transform my frizzy, breakage-prone strands into the thick, defined mermaid waves I know they can be, most of them have been underwhelming. The Restorative Leave-In Conditioner locks in moisture weightlessly, restores hair to its natural pH balance and defends against damage. SAN FRANCISCO, Oct. 1, 2018 /PRNewswire/ --AQUIS, the pioneer in fast drying, hair towels and turbans introduces AQUIS Prime: a game-changing clean hair care system that holistically works to support hair's health and natural integrity, unveiling your best and most beautiful hair ever. I mean, it goes against, I thought I knew about hair care. The latest discoveries worthy of our seal of approval. According to the brand, it's also been clinically proven to reduce cuticle swelling by 46%, and that translates to hair that's less likely to break, split, or frizz. A hair shampoo that gently cleanses all hair types. "We are moving towards a hair-positive world, and it's time our products catch up," says Founder Britta Cox. I love its naturally wavy texture, but hate that my "good hair days" are so few and far between. qod Use the enter key to expand submenu items. Finally, I sprayed on the leave-in conditioner. ,"AZ"E11`i:Mc0jv]bp2BzrUG(d%,K=$bp B%^oDom[L>}D)y:^2FAK#on0*r] .WfA!rf232TgpXA?=|$dR hair thinning aquis types ABOUT AQUIS AQUIS is a Bay Area startup committed to helping restore hair from the inside out with acleanand innovative approach to hair care. (OK, , it's an exaggeration, but not by much. Item limited to a max quantity of  The cleanser is sulfate-free, so it doesn't strip strands of much-needed moisture and it's pH-balanced so as not to disrupt the delicate hair cuticle. Thank you for subscribing to VIOLET GREY. saloncentric Klarna Application Area: HairIdeal for these Concerns: Frizzy HairHair Care: ShampooHair Type: Coarse Hair, Color-Treated Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily HairIngredient: Aloe Vera, Amino Acids, Glycolic Acid, Green Tea, Herbal Extracts, Keratin, PanthenolPreferences: Certified Cruelty-Free, Clean, Phthalate-Free, Sulfate-FreeShampoo: Repair Shampoo. Frizz. Subscribe to our newsletter. Please try again. The brand's proprietary Aquitex technology minimizes Hygral Fatigue, by drying hair 50% faster than traditional towels, without damaging friction or excessive heat that is required to dry overly wet hair. Because it cuts down on drying time, it can even help eliminate the need for a blow dryer, so long as you're okay with a little air-dry time. They formulated a better and healthier way to care for your hair that shaves time off your routine, protects and perfects your hair, and gives you that unquestionable confidence in your hair that makes you #HairStrong. These most-wanted, most-coveted products are flying off our shelves. e6)EIgf"{lf||U7$8GzR'F5'_)F]TH_rGetd|lF hV23dp",5g;p~Y7U?K Vanity-upgrading solutionsfor better, glowier skin, Foolproof favorites to enhance every feature, Because your face shouldn't be having all the fun, Supplement, sexual health, and self-care support to boost your well-being, DISCOVER EXCLUSIVEAND DISTINCTLY-SCENTEDCREATIONS, VANITY-WORTHY DELIGHTS FOR ANY BEAUTY LOVER. Use the tab key or shift plus tab keys to move between the menu items. You can purchase syndication rights to this story here. Admittedly, this part of the process is the most confusing. Learn more, 4 installments of $6.50 with Job done. With its iconic hair towels and turbans, AQUIS was the first to create a quick, gentle, more manageable and more effective way to dry hairup to 50% faster, resulting in less frizz and split ends, and more shine. Hair strands, which are made of keratin, experience similar hygral fatigue when overexposed to water. Everything we offer is discovered, tested, and approved by our Committee before it earns a place on THE SHELVES and ultimately, your cosmetic wardrobe. I have a love-hate relationship with my hair. hair ), Aquis' Hair Turban takes the place of your usual towel and instead of using cotton or terry cloth to absorb moisture, it relies on a synthetic material called Aquitex. The PreWash spray does this by infusing hair with hydrating coconut oil, "which penetrates the hair and helps it repel water, so there is less water to cause damage by stretching and swelling the hair." Our frizz-prone editor reveals how the brands Prime System gave her sleek, healthy strands in record time. 130 "It wicks water away from the hair faster and with less friction than regular towels," Cox explains of the hair-care innovation. Aquis is diving into another sector of the hair care category. So imagine my surprise when, after testing Aquis' four key products, my hair air-dried into the defined, frizz-free, mermaid waves of my dreams. ), takes the place of your usual towel and instead of using cotton or terry cloth to absorb moisture, it relies on a synthetic material called Aquitex. The Restorative Leave-In Conditioner that locks in moisture and restores hair to natural pH balance. sezzle Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. ci"!] rIUq"oW`1=0;xx`82BE'NgD8w:*Q%og\1rrD%?FL My curls tend to get knotty as soon as I lather up, but the Rebalancing Hair Wash has a super-smooth texture that makes my hair soft and manageable. 4 installments of $6.50 with DL+*Din^Ey`T \qNay,]#GL\,|cG DVlvhVl$Cy\XG! Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Encompassing four easy steps, the Prime System includes a Water Defense Pre-Wash Spray, Rebalancing Hair Wash, Rapid Dry Hair Turban, and Restorative Leave-In Conditioner. "Typical rinse-out conditioners fill in the gaps of raised cuticles so hair. The tireless beauty tech innovator debuts the first haircare system to work holistically with your hair to prevent damage before it happens from wash to wear. Well, yes. Well, as it turns out, not quite. Payment will be taken every waffle towel hair rapid dry backed a very fancy way of saying "shampoo." Email us at reviews@businessinsider.com. aquis Free delivery is available on all orders over $50. , designed to be spritzed onto dry hair. In addition, the Aquitex turban dries hair without roughing up the hair cuticle, which is what sometimes happens with towel drying. Generate awareness, excitement, and ultimately sales, for the launch of this new segment for the AQUIS brand through a series of storytelling moments using the #hairstrong foundation for smart, savvy media relations, strategic paid and organic tastemaker marketing with highly engaged social media influencers and pro hairstylists, editor desksides, and experiential eventing. We welcome your feedback. I was stunned by how quickly my tresses went from sopping wet to slightly damp. Haven't we always been taught that conditioner is the key to healthy, shiny hair? The AQUIS Prime system encompasses four easy steps: The first step is a unique Water Defense Pre-Wash, a pH-balance restoring spray formulated with coconut oil and exclusive amino acid complex that protects strands from inside out before water exposure. "This means less water damage with the added benefit of less weight on the hair, which brings back the natural movement and bounce that makes hair look and feel healthier," Cox says. Too much water causes hair to stretch, swell, and weaken, making it prone to breakage. BEAUTYBIO'S GLOPRO MICRONEEDLING REGENERATION TOOL WITH GLOPRO FACE MICROTIP ATTACHMENT HEAD, All Products on Violet Grey are approved by the. I mean, it goes against everything I thought I knew about hair care. from 8 AM - 9 PM ET. Aquitex was inspired by the moisture-wicking technology in athletic wear meaning it "has multi-layer channels built in that transport water quickly from your hair into the fabric," says Cox. The third step is the AQUIS hair turban, which speed dries hair correctly and evenly from wet to damp, while protecting hair from further Hygral Fatigue and risk of breakage and cuticle damage. mecca hair beauty The PreWash spray does this by infusing hair with hydrating coconut oil, "which penetrates the hair and helps it repel water, so there is less water to cause damage by stretching and swelling the hair." The same thing happens with your hair when it gets wet." As imagined by founder and chief visionary, Cassandra Grey, and fueled by a trusted Committee of Industry Experts, VIOLET GREY is home to The Industry's Beauty Edit, recognized as the insider's ultimate beauty destination. Think of it this way "Hair is made of keratin, just like your fingernails," Cox explains. Shaking your head at the thought of adding a prewash step and a dedicated towel? Haven't we always been taught that conditioner is the key to healthy, shiny hair? hair sweet professional treatment You can purchase syndication rights to this story here. I love its naturally wavy texture, but hate that my "good hair days" are so few and far between. Insider Picks writes about products and services to help you navigate when shopping online. to be used after washing and drying. Rewards members earn ), 4 installments of $6.50 with Even though I've tested. At first, the concept may seem a little strange after all, doesn't all hair need to be "repeatedly exposed to water" in order to stay clean? Disclosure: This post is brought to you by the Insider Reviews team. The goal? Learn more. as well as other partner offers and accept our, I have a love-hate relationship with my hair.

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